The Ebony Angel Tattoo by renowned tattoo artist Cherise is truly a work of art. The ethereal glow of the angel wings gives the tattoo the look of a living, breathing creature. Crimson etching shadowing the wings lend an aura of dangerous power... more
The hyperlink for the word 'more' leads to the merchant page. The phrase 'Angel Tattoo' and other keywords, (tattoo, design, etc) should be bold and can also be hyperlinked to the sales page. This text can be a two to three paragraph article or a short introduction.
Your landing page must hook and hold viewers attention in just a few seconds. Product image(s) should be placed to the left side of the page.
Other Landing Page Contents
A free newsletter sign up form should be included on the page. This is often in the upper right or left corners of the page. Many web hosting services that feature website builder software also provide easy to use forms to include on pages. Some web hosts also include a free autoresponder to handle the signups. Contact information should reflect the email address you set up with your hosting provider or a free email address that you will check frequently.
Opinions vary on how many products to feature on a page. Since the angel tattoo, fairy tattoo and dragon tattoo are all tattoos; all three could be featured on the same landing page. In this case, an article or product review would be done for each tattoo.
You can keep the landing page fresh and continually updated by grabbing an article feed and having articles about tattoo related topics showing on the page. These should be positioned below your tattoo promo material.
Using RSS article feeds
Ezinearticles.com and other article sites allow articles to be used as long as resource boxes are included. If you are using the ezinearticle.com feed, you don't have to worry about anything except making sure the feed works. Ezinearticles.com has a high ranking, another good reason to have them linked to your page. To get an ezinearticle.com feed, go to www·ezinearticles·com/rss. There you can scroll down to the ezinearticles.com arts and entertainment - tattoo section. Click on the orange feed button. The copy and paste the address shown at the top of the page. It will end in xml. In this case it is http://ezinearticles·com/rss/Arts-and-Entertainment-Tattoos·xml
This will be the feed address needed to add the feed to your landing page. If the website builder software that came with your webhosting doesn't allow easy, automatic feed insertion, there are many free RSS tutorials online.
Search engines like fresh content and a feed that updates daily is fresh content you don't have to be doing manually.
Landing Page Do's
Do deliver what the ad promises.
Do include ad headline in landing page headline.
Do limit or remove navigation
Do use the search terms at the top of the landing page so that viewers know they've landed on the right page.
Landing Page Do Not's
Do not use the same old boring text.
Do not clutter the page.
Do not make it easy for the customer to leave the page.
(Keep navigation bar a simple one - home and about.)