Success in any type of affiliate marketing advertising revolves around keywords. Keywords are especially important in pay per click. The cost of the ad is determined bythe bid.
Keywords are the words that people type into the search bar when they're looking for something online. Example: People looking for a Norah Jones CD will either type "Norah Jones CD" or the title of the CD into the search bar. The key to selling a Norah Jones CD would be in using the keywords "Norah Jones CD" and not the generic terms "music" or "CD". Keywords must be as specific and focused as possible.
In order to compile a good keyword list, you'll need to make use of a keyword research tool. Here are a few of the three popular ones: Good Keywords a free downloadable software Google Adwords Keyword Tool free online tool SEOBook Keyword Tool free online tool Wordtracker subscription but offers a free trial. 123Promotion free online tool featuring Overture&Wordtracker
When you type one of the words from your list into the search box on a keyword tool, the tool will tell you how many people searched that word or phrase recently. You'll also see all the ways they searched for it. Example: Go to the SEOBook Keyword Tool and type in the word music. The results show that millions of searches have been done for the word music. Music is much too broad a keyword. It must be narrowed down. How do you know how many searches make a good place to start?
Some successful affiliate marketers say that 15,000 searches are enough. Many affiliate marketing professionals recommend using keywords that have somewhere between 30,000 and 50,000 searches per month. If you look on down the returned music search list, you'll see the number of searches for each phrase. You can choose one search term that has 30,000 to 50,000 searches or you can combine several keywords and add the total searches for each until the total adds up to 30,000 to 50,000 searches. Now, let's try typing the word music into the Google Adword Tool. We can choose to run an exact match, a broad match or a phrase match. Google will give us an idea of how often a phrase is being searched and how much competition there is for that keyword.
Type your product keywords into one of the keyword search tools. If you are an experienced spreadsheet user, copy and paste the results into a spreadsheet. Use more than one of the keyword tools. Keep adding to your list of potential keywords. Note the keyword or phrase (you can search phrases as well as individual words) that gets the most results for each product.
Pay Per Click Affiliate Marketing Budget Keyword Budget is an important part of pay per click marketing. Bid too much and you'll go broke, possibly even without sales to show for it. Bid too low and you'll never get clicks which mean you won't get visitors. No visitors mean any sales.
The best way to set a keyword budget is to take sales figures and costs and do some calculations. However, if you've never sold anything before, there are no sales figures to plug into the formulas.
For the rest of the keyword and ad exercises, we're going to use a Clickbank tattoo provider who pays $23.32 per sale and states that the product has a conversion rate of 100. This means that it takes 100 visitors to sell one item. Let's find out what a visitor is worth.