Here's what we know:
The Clickbank Merchant we signed with pays $23.32 per sale.
It takes 100 visitors to get one sale.
Visitor Value = commission amount divided by the number of visitors.
$23.32 ÷ 100 = $.23
So each visitor is worth 23 cents.
This is important to know because you don't want to pay more for a click than that click (visitor) is worth.
Our click cost limit is 23 cents, preferably less.
Many people lose money on pay per click affiliate marketing because they do not keep up with how much they're spending on ad campaigns and because they fail to check the return on investment for ads.
In our case, we know that spending more than 23 cents per visitor will mean losing money instead of making money. It's very important, especially for the first few days of a new ad campaign, to pay close attention to the clicks and results.
Many marketers agree that after an ad has received 200 page views, you have enough information to do something. If there have been no sales, either the ad isn't focused and well written or there just isn't any market for the product. If you aren't monitoring the ad information regularly, you won't know when you've reached 200 views.
Let's see what we can do with a Tattoo pay per click affiliate marketing campaign.
Pay Per Click Programs
The two largest pay per click providers are Google Adwords and Yahoo Search Marketing.
Google Adwords
Google is the king of pay per click programs. Cost to sign up is $5.00 (given as bid credit) and your ads can appear in as quick as ten minutes. Since Google is syndicated, ads appear in front of even more customers. You can target your ads to a particular country, area, or even zip code if you wish. While there are less expensive pay per click programs, Google's Adwords offers several advantages. Relevant ads rise, price monitoring is automatic, ads go live almost immediately, a low minimum deposit gets you started quickly, ad areas can be targeted by country or language, plenty of tools are provided for users and ad price can be set by the word or by the ad.
Google provides several tools to help users succeed. The Google Website Optimizer can help you test the potential conversion rate of your landing page. As with some other pay per click programs, Google awards relevancy. The more focused and relevant an ad is, the more viewers click through. The higher the click through rate, the lower the actual cost per click.
Once you register for a free account, you're ready to start a pay per click campaign. Use the Google Keyword Tool to enter all of your keywords. If you haven't already, you can use the tool to generate more keywords.
Start with As Many Keywords as Possible
Your keyword list should contain every word you can think of that applies to searching for your product. It's okay to totally brainstorm and to add plenty of keywords with the Google Keyword tool. The point right now is to get as many keywords as possible.
Additional keyword sources include forums and groups. What words and phrases are people using? As you continue pay per click affiliate marketing, you'll want to stay up to date on slang or buzz words related to your product. Consult an online or print thesaurus to find good synonyms.
Try typing your keyword in Google or another search engine. Visit the first few sites that come up in the search results. Click on View, then source to see what keywords the site is using. If the page isn't encrypted, you'll be able to read the list of keywords near the top of the source information.